We are Sweden's leading experts on motivation
Our plattform helps you map the motivation on an individual, team and organisational level. We are using the most up to date motivational research.
within 20 seconds








MyNeeds® is based on
Swedish research
Our method is based on the most current motivational research in the world, SDT - Self Determination Theory.
We have developed and validated the method since 2011. Today more than 17,000 people have completed the analysis. Research is conducted in collaboration with Malmö University in Sweden.
Inom kort lanseras boken om MyNeeds® – Det hemliga språket – a guide for communication

Dr. Maria Appelqvist and founder Desirée Rova
Companies that work actively with motivation have
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Get started today!Source: Gallup
KNOWLEDGE BANK
What is motivation?
What is the difference between personality and motivation?
There are three levels:
WHAT
PERSONALITY
What we can observe
HOW
VALUES
How we are conditioned
WHY
MOTIVATION
Why we do what we do